Good copywriters have mastered the art of producing copy that seems natural and effortless. Have you ever read someone else’s sales letter and thought, “that doesn’t seem so hard, I should do it?” How often have you sat down to write a sales page and discovered “hey this is a lot harder than I thought it would be”? Copywriter is something anyone can learn, at least at a basic level. Copywriting is something everyone involved in internet marketing should be able to do, at least at a basic level. If you want to sell anything online, you have to be able to convince people to buy it! The following guidelines will show you the basics of good copywriting.
Back in the day, it was ok to use all capital letters in words to really make your point. However, now it’s not really acceptable because people think you’re yelling at them. However in copywriting, to make a strong point you would bold words, or use italics, or even underlining. You can change the particular font color for those words, as well. In addition, there are formatting considerations plus reading words that are all caps is hard on the eyes. Font format changes can add real power to your copy, so don’t ignore it or be intimidated about trying it.
Depending on the circumstances, you can use humor but not in excess. Having some humor and fun has worked in some letters. One thing you can use humor for is to break the ice a little and that will help people to let down their guard. Humor has long been known as a great relaxer, so if properly used it will only help your sales message. Just be careful you don’t tell a tasteless joke – bad idea. Always avoid coming across like you’re trying real, real hard to be a quick wit.
You can use additional headlines in your copy to transition into a new idea. By placing a large, bold headline in the middle of your page, you can introduce the next section of the sales letter and give readers a preview of it. Readers who are browsing your page will also be able to quickly absorb this headline. Website viewers often do this, giving the page a quick glance before deciding to either read it or move on.
It’s like watching a professional musician… they make it look easy. If you’ve never written copy and want to give it a shot, you’ll find out real fast that it’s real work. You only need to keep practicing it and doing it.
The best place to begin is by learning the basics of it.
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